How PBY Got Its Wings PDF Print E-mail

Here at Incstone, we're always glad to be able to help our clients in any way we can, and in some cases this even means going the extra mile.  Take for example the case of a small travel business looking for a new image.  What they got was quite a bit more, a service we were glad to provide.

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Now is the Time! PDF Print E-mail

With reports that the economy is now on the mend, now more than ever is the time to start that small business you've been dreaming of. And why not? Several of the world's most successful companies, from General Electric to Revlon, from CNN to Federal Express, from MTV to Microsoft, were all started with a small dream and a push to make it big, economic climate notwithstanding. It is also undeniable that each of these companies had a great service or product which propelled them to the top, but they also had something else that helped them along: a great identity.

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Why Go with Us? PDF Print E-mail

The question that often comes up is: why go with a logo design company? After all, can't you just get a logo on eBay for dirt cheap?  Or maybe just sink some money into one of those logo design programs that costs just as much?  Or possibly commission one of those logo contests?  Obviously you don't have to go the hyper-expensive marketing firm route, and you don't want to spend a king's ransom on your logo.  Happily, we here at Incstone Design provide a third path in all that, but that poses the next question: why the middle of the road?

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What Type of Logo Works for You? PDF Print E-mail

When choosing your logo, the type that you desire is important.  But what kind of one do you want?  Wordmark?  Monogram?  Icon?  Combination mark?  What do these words even mean?  More importantly, how do they tie in to what you want?

Easy: they're shorthand for kinds of logos.  Although there are no real classifications for logos, designers generally tend to group them by these general descriptions.  The following are examples of each type of logo.

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